Business Simulation for Colleges

Reset Your Practice Game

-practice-company

Economy Class Auto Y-1

Development Decisions

Customer Expectation Range

Importance Factor

Y-1 Decisions

Fuel Economy:

26 to 30 mpg

25 %

Engine Power:

75 to 100 hp

5 %

Safety Features:

30 to 40 types

15 %

Luxury Features:

10 to 20 types

5 %

Reliability:

20 to 30 months

10 %

Labor Cost:

Material Cost:

Operational Cost Reduction:

Total Direct Costs:

Sales Price:

$15,000 to $20,000

25 %

Gross Profit %:

Sales Forecast:

Last Year's Sales:

Reflective Observations

Describe your strategy for designing the economy auto class in the field below. How will this help your company's performance? What factors influenced your calculation of the sales forecast?

Sedan Class Auto Y-1

Development Decisions

Customer Expectation Range

Importance Factor

Y-1 Decisions

Fuel Economy:

15 to 23 mpg

15 %

Engine Power:

100 to 150 hp

10 %

Safety Features:

30 to 50 types

25 %

Luxury Features:

30 to 50 types

5 %

Reliability:

25 to 35 months

10 %

Labor Cost:

Material Cost:

Operational Cost Reduction:

Total Direct Costs:

Sales Price:

$20,000 to $25,000

15 %

Gross Profit %:

Sales Forecast:

Last Year's Sales:

Reflective Observations

Describe your strategy for designing the sedan auto class in the field below. How will this help your company's performance? What factors influenced your calculation of the sales forecast?

Truck Class Auto Y-1

Development Decisions

Customer Expectation Range

Importance Factor

Y-1 Decisions

Fuel Economy:

15 to 20 mpg

10 %

Engine Power:

200 to 225 hp

25 %

Safety Features:

18 to 25 types

10 %

Luxury Features:

20 to 30 types

5 %

Reliability:

20 to 40 months

15 %

Labor Cost:

Material Cost:

Operational Cost Reduction:

Total Direct Costs:

Sales Price:

$26,000 to $39,000

10 %

Gross Profit %:

Sales Forecast:

Last Year's Sales:

Reflective Observations

Describe your strategy for designing the truck auto class in the field below. How will this help your company's performance? What factors influenced your calculation of the sales forecast?

Luxury Class Auto Y-1

Development Decisions

Customer Expectation Range

Importance Factor

Y-1 Decisions

Fuel Economy:

16 to 25 mpg

10 %

Engine Power:

150 to 175 hp

15 %

Safety Features:

20 to 40 types

10 %

Luxury Features:

80 to 100 types

25 %

Reliability:

30 to 50 months

15 %

Labor Cost:

Material Cost:

Operational Cost Reduction:

Total Direct Costs:

Sales Price:

$33,000 to $45,000

5 %

Gross Profit %:

Sales Forecast:

Last Year's Sales:

Reflective Observations

Describe your strategy for designing the luxury auto class in the field below. How will this help your company's performance? What factors influenced your calculation of the sales forecast?

-practice-company

Economy Class Auto Y-1

Age Target:

Income Target:

Advertising Investments

The advertising industry report for the economy class this year indicates a customer expectation range of $500,000 to $1,000,000 with an importance factor of 15 %.

Y-0 Investments

Y-1 Investments

Newspapers:

Internet:

Direct Mail:

Television:

Radio:

Total:

Reflective Observations

Write your advertising slogan for the economy vehicle class.

What is your overall demographic and advertising strategy for the economy vehicle class.

What strategies did you use when allocating your advertising investment dollars for the economy vehicle class?

Sedan Class Auto Y-1

Age Target:

Income Target:

Advertising Investments

The advertising industry report for the sedan class this year indicates a customer expectation range of $1,000,000 to $1,500,000 with an importance factor of 20 %.

Y-0 Investments

Y-1 Investments

Newspapers:

Internet:

Direct Mail:

Television:

Radio:

Total:

Reflective Observations

Write your advertising slogan for the sedan vehicle class.

What is your overall demographic and advertising strategy for the sedan vehicle class.

What strategies did you use when allocating your advertising investment dollars for the sedan vehicle class?

Truck Class Auto Y-1

Age Target:

Income Target:

Advertising Investments

The advertising industry report for the truck class this year indicates a customer expectation range of $1,200,000 to $1,500,000 with an importance factor of 25 %.

Y-0 Investments

Y-1 Investments

Newspapers:

Internet:

Direct Mail:

Television:

Radio:

Total:

Reflective Observations

Write your advertising slogan for the truck vehicle class.

What is your overall demographic and advertising strategy for the truck vehicle class.

What strategies did you use when allocating your advertising investment dollars for the truck vehicle class?

Luxury Class Auto Y-1

Age Target:

Income Target:

Advertising Investments

The advertising industry report for the luxury class this year indicates a customer expectation range of $1,500,000 to $2,000,000 with an importance factor of 20 %.

Y-0 Investments

Y-1 Investments

Newspapers:

Internet:

Direct Mail:

Television:

Radio:

Total:

Reflective Observations

Write your advertising slogan for the luxury vehicle class.

What is your overall demographic and advertising strategy for the luxury vehicle class.

What strategies did you use when allocating your advertising investment dollars for the luxury vehicle class?

-practice-company

Economy Class Auto Y-1

Current Production Plants:

Current Unit Capacity:

Additional Investment

New Production Plants:

Additional Unit Capacity:

Total Unit Capacity:

Additional Cost:

Sales Forecast

Sales Forecast:

Current Inventory:

Production:

Excess/Shortage:

Operational Investments

Electric/Hybrid Technology:

Production Robotics:

Equipment Enhancements:

Efficiency Software Investments:

Additional Investment:

Total Investment:

Operational Investments Bonuses

Electric/Hybrid Technology: Reduces the cost of increasing fuel economy by 300 per car/per level.
Production Robotics: Reduces labor costs by 300 per car/per level.
Equipment Enhancements: Reduces material costs by 150 and labor cost by 150 per car/level.
Efficiency Software Investments: Reduces material costs by 150 and labor cost by 150 per car/level.

Reflective Observations

Explain what is the capacity utilization percentage for the economy vehicle class (production units/total unit capacity) this round and why it is important.

What is your strategy for operational investments for the economy vehicle class? How will your current operational investment affect your company's performance?

Sedan Class Auto Y-1

Current Production Plants:

Current Unit Capacity:

Additional Investment

New Production Plants:

Additional Unit Capacity:

Total Unit Capacity:

Additional Cost:

Sales Forecast

Sales Forecast:

Current Inventory:

Production:

Excess/Shortage:

Operational Investments

Electric/Hybrid Technology:

Production Robotics:

Equipment Enhancements:

Efficiency Software Investments:

Additional Investment:

Total Investment:

Operational Investments Bonuses

Reflective Observations

Explain what is the capacity utilization percentage for the sedan vehicle class (production units/total unit capacity) this round and why it is important.

What is your strategy for operational investments for the sedan vehicle class? How will your current operational investment affect your company's performance?

Truck Class Auto Y-1

Current Production Plants:

Current Unit Capacity:

Additional Investment

New Production Plants:

Additional Unit Capacity:

Total Unit Capacity:

Additional Cost:

Sales Forecast

Sales Forecast:

Current Inventory:

Production:

Excess/Shortage:

Operational Investments

Electric/Hybrid Technology:

Production Robotics:

Equipment Enhancements:

Efficiency Software Investments:

Additional Investment:

Total Investment:

Operational Investments Bonuses

Reflective Observations

Explain what is the capacity utilization percentage for the truck vehicle class (production units/total unit capacity) this round and why it is important.

What is your strategy for operational investments for the truck vehicle class? How will your current operational investment affect your company's performance?

Luxury Class Auto Y-1

Current Production Plants:

Current Unit Capacity:

Additional Investment

New Production Plants:

Additional Unit Capacity:

Total Unit Capacity:

Additional Cost:

Sales Forecast

Sales Forecast:

Current Inventory:

Production:

Excess/Shortage:

Operational Investments

Electric/Hybrid Technology:

Production Robotics:

Equipment Enhancements:

Efficiency Software Investments:

Additional Investment:

Total Investment:

Operational Investments Bonuses

Reflective Observations

Explain what is the capacity utilization percentage for the luxury vehicle class (production units/total unit capacity) this round and why it is important.

What is your strategy for operational investments for the luxury vehicle class? How will your current operational investment affect your company's performance?

-practice-company

Finance Department Y-1

Capital Structure

Last Year

Additional Funds

Retire Funds

Next Year

Long Term Debt

Interest Charge

Short Term Debt

Interest Charge

Stock Equity

Outstanding Shares

Stock Price

EPS

Total

Reflective Observations

What is your strategy for additional funds this round?
What is your strategy for retiring funds this round?

Financial Statements Y-1

Income Statement

Last Year

Next Year Pro Forma

Sales

Cost of Goods Sold

Gross Profit

Advertising Costs

General and Administration

Fixed Costs

Depreciation Expense

Total Operating Expenses

Operating Profits EBIT

Less: Interest Expenses

Net Profits Before Tax

Less: Taxes 30%

Net Profits

Balance Sheet Y-1

Income Statement

Last Year

Next Year Pro Forma

Assets

Cash

Accounts Receivable

Inventory

Total Current Assets

Fixed Assets

Accumulated Depreciation

Total Fixed Assets

Total Assets

Liabilities

Accounts Payable

Short Term Debt

Total Current Liabilities

Long Term Debt

Total Liabilities

Stockholder Equity

Common Stock Equity

Retained Earnings

Total Stockholders Equity

Total Liabilities and Equity

Additional Funds Needed

Additional Funds Issued/Retired

Cash Surplus/Deficit

Reflective Observations

Are the Pro Forma financial statements reflective of your strategic plans?
Has your company's strategic decisions improved your sales, cash surplus, net profits and profit margins this round?